Apple‘s new CEO, Tim Cook, will hold a big media event Oct. 4 to announce the iPhone 5, All Things Digital reports citing sources familiar with the matter.
If true, the launch date of the next generation iPhone is consistent with the recent wave of rumors claiming it will be released in early October.
ATD‘s sources say that Cook will preside over the announcement — with the help of other key executives such as Phil Schiller, who participated in such events in the past — which would give this event even more significance. Cook must persuade the shareholders, the audience and Apple fans all over the world that he can sure-handedly take over the role of Apple CEO and company showman. And the expectations for that particular job are, simply put, enormous.