Back in June, it was reported that Apple was getting ready to launch an iPhone trade-in program at its U.S. retail stores, partnering with recycling firm Brightstar to give customers instant credit for their old iPhones to drive upgrades to newer models. According to the report from Bloomberg, the old iPhones would be refurbished and sold in emerging markets, lowering the cost of entry in those countries while preventing cannibalization of new device sales in Apple's established markets.
There has been little in the way of update on Apple's plans for the program since June, but MacRumors has now received word from several sources reporting that Apple is indeed beginning to prepare its store employees for the program. Apple has reportedly sent materials to its stores to support the initiative, while the first line of store trainers will be receiving instruction about the program today. Those trainers will then begin training other store employees next week ahead of a program launch.
We have yet to hear exactly when Apple plans to officially open the program, but it seems set to arrive just as the company unveils its next generation of iPhone hardware at a media event on September 10. The new lineup is expected to include both an iPhone 5S successor to the current iPhone 5 as well as a new iPhone 5C that is said to be essentially an iPhone 5 repackaged into a plastic shell available in a variety of bright colors.