Once again, Apple is reporting another quarter where iPad sales have fallen year over year and missed analyst expectations.
But Tim Cook, Apple’s CEO, doesn’t seem too concerned.
Apple sold 13.2 million iPads in the third quarter, down 9 percent from a year ago and a ways off from the 14 to 15 million analysts were expecting.
During Apple’s earnings call today, Cook noted that “iPad sales were gated in part by a reduction in channel inventory,” and he also pointed to “market softeners” in international markets that affected sales. Last quarter, Cook, along with Apple controller Luca Maestri, also blamed inventory changes on lower than expected iPad sales.
Cook said today that it’s more important to him that customers are actually enjoying and using their iPads. A recent ChangeWave survey, for example, saw 98 percent of customers satisfied by the iPad Air and a solid 100 percent satisfied by the iPad Mini with Retina Display.
“We still feel the [tablet] category as a whole is in its early days and that there’s still significant innovation that can be brought to the iPad — and we plan on doing that,” Cook said during the call today, in response to an analyst question probing for more detail on iPad sales.
Apple designs and markets consumer electronics, computer software, and personal computers. The company's best-known hardware products include the Macintosh line of computers, the iPod, the iPhone and the iPad. Apple software includes t... read more »