It might be hard to find another smartphone readily in stock on store shelves other than the iPhone for the next few months leading into the busy holiday season. Thanks to Apple already ordering heavy shipping capacity for the anticipated iPhone 6 models out of China, where most phones are manufactured these days, couriers like FedEx and UPS may not have capacity to accommodate Apple's rivals.
Given that the much anticipated iPhone 6 is slated to be available in the months leading up to the crucial holiday shopping period, Apple could effectively starve its rivals from important holiday sales if they cannot get their phones onto store shelves and into the U.S.
"Apple has already begun flexing its supply chain muscles by shipping so many units of upcoming devices from its manufacturing facilities to sales outlets that it is causing delays for other manufacturers," TechCrunch reported, citing "multiple sources" familiar to the matter. One competing manufacturer was told by shippers that they couldn't accommodate due to heavy volume by from one 'very important customer.'
Apple has used its strategy to lock out rivals from important components in the past, and now it appears that such strategy will apply to shipping and logistics. During the iPod days, Apple's high order of flash memory had frozen competitors out of the market and its partnership with GT Advanced Technologies may make it difficult for rivals to offer lab-grown sapphire displays on their smartphones.
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