Apple, consider this an intervention. You are heading down the wrong path if the rumors are true and the single best feature of the iPhone 7 will only be available one one model in the device’s lineup: the one with the larger and more awkward screen. You started this crap with the iPhone 6 Plus, and it’s been a major thorn in the side of iPhone fans ever since.
If you don’t know what I’m talking about let me refresh your memory. With the introduction of the iPhone 6 and iPhone 6 Plus you began fragmenting the line. No, I’m not talking about the different screen sizes (the 4.7-inch display on the iPhone 6 and the 5.5-inch display on the iPhone 6 Plus). Different screen sizes are perfectly fine and even needed, as they give consumers a choice of the size of the display they would like to by.
What I’m talking about is that starting with the iPhone 6 line you began relegating the best features to only the Plus line. The iPhone 6 Plus, as well as the iPhone 6s Plus is the only iPhone whose camera features optical image stabilization. Even though the exact same lens is capable of being put into the smaller 4.7-inch body of the iPhone 6 and iPhone 6s, you decided not to do it for the SOLE purpose of forcing customers who want the best camera in their iPhone to buy the largest—and most expensive—device (“coincidentally” the device that also has the highest profit margins).
Dick move, Apple.
In doing so you forced people to choose between two iPhones that are neither the best on their own since one, the iPhone 6/s Plus, has the superior camera, but the other, the iPhone 6/s, has the better sized screen a majority of iPhone owners prefer to buy.
In sake of profits you’ve fragmented your iPhone line needlessly and pissed off an insanely large number of your loyal users more than you seem to realize. Fragmentation is something that Apple fanboys make fun of Android devices about, but now you’re doing it to yourself.
But if the optical image stabilization wasn’t bad enough, now there are strong rumors that you will fragment the iPhone line even further with the news that the iPhone 7 will come in THREE models: the iPhone 7, the iPhone 7 Plus, and the iPhone 7 Pro.
But these models will not just be differentiated by screen sizes (again, that’s totally acceptable), sources say. You’ll be fragmenting the iPhone once again in the camera department. The 4.7-inch iPhone 7 is likely to retain its so-so 12MP camera, the 5.5-inch iPhone 7 Plus will likely keep its 12MP camera with optical image stabilization, and the rumored 5.5-inch iPhone 7 Pro is the only one reported to get the kick ass dual lens camera systemthat could change smartphone photography as the world knows it.
To be clear, I’m not saying it’s not okay for different models of the iPhone to exist, the problem comes from the fact that you seem to now have a disregard for your hundreds of millions of users that want an iPhone with a 4.7-inch display. For those users, it appears, you’re fine with telling them they are out of luck if they want any kind of modern camera on their iPhone. “Pony up for the 5.5-incher,” could be your new tagline for the 4.7-inch iPhone 7.
Luckily, I’m going to tell you how to fix this disaster before it happens: simply release different models of the iPhone 7 with both a 4.7-inch and 5.5-inch display option for each model.
Here’s how this works:
First, ditch the stupid silly name “iPhone X Plus”. It sounds like your marketing department just gave up, got drunk, and then chose the first differentiator name they could think of.
Second, release the iPhone 7 in two models: the normal “iPhone 7” and the “iPhone 7 Pro”.
Third, for each model, release BOTH with two different screen sizes: a 4.7-inch and 5.5-inch display option.
Fourth, now, as long as you have both screen sizes for the regular and Pro model, NOW it’s okay to differentiate the specs. Keep the regular iPhone 7 with the more basic camera features: no optical zoom or dual lens system. Maybe even use a slower clock hertz chip inside and give it less RAM. For the iPhone 7 Pro—as long as it comes in two screen size options—now add in that amazing new dual lens camera and optical image stabilization. Pack in more RAM and a faster processor too.
And that’s how you keep people happy: not by forcing them to buy the larger-sized device if they want all the latest features, but by offering the higher spec’d device in both screen sizes. If you do that, you probably won’t have a problem getting people to choose the more costly and higher profit margin devices—and you have the added benefit of not needlessly fragmenting the line.