It’s not entirely surprising, given that Apple simply can’t compete with many Android handset brands on pricing. But it did begin manufacturing some phones in India last May with a view to bring prices down, and continued to sell older models there well after newer ones became available.
So much for Tim Cook’s dream to grow Apple’s share in India’s smartphone market. Back in May, he acknowledged the brand’s small footprint in the country, and said the company would focus on boosting manufacturing over time.
Many customers in India are cost-conscious and looking for the best bang for their buck, in terms of hardware specs and scoring the latest devices. Android phone brands serve them far better on these fronts than Apple. If Cupertino can’t change up its strategy for this market, it’ll be hard-pressed to change its fortune in one of its biggest target markets in Asia.