After putting in an alleged order to Samsung of more than 70 million OLED displays, Apple is reportedly set to invest up to $2.62 billion into new LG OLED production lines.
According to a report from The Investor, Apple and LG have come to a tentative agreement that will see the two companies enter into a lucrative partnership. Once terms are agreed upon, the LG production plant will pump out OLED displays exclusively for the Cupertino company.
That’s no small thing considering LG doesn’t offer OLED display in any of its mobile devices—and neither does Apple. But considering Apple is rumored to introduce a 5.8-inch OLED display with its iPhone 8, a transition appears to be in the works. One that could see Apple’s entire mobile lineup move to OLED as soon as 2018.
For now, Apple is apparently sticking with Samsung, a company said to meet “Apple’s strict quality criteria” for display technology. An insider source told The Investor that, as of now, LG Display is meeting 70-percent of the strict criteria established by Apple, which may be why the Cupertino company is willing to make an investment.
Indeed, the Galaxy S8 and Galaxy S8 Plus offer arguably the most beautiful mobile displays on the market, so if Apple does move away from Samsung, it will need to bring its A game.
Google is also rumored to have made an investment in LG’s OLED business, suggesting a big shift in the market is imminent.
Later this year, Apple is expected to introduce a redesigned device that features a 5.8-inch edge-to-edge display. Among the other changes, the device is said to come equipped with wireless charging, an improved dual-camera setup, and a fingerprint sensor beneath the display.