Apple has dropped a sign of its intention to introduce a range of new interactive content in line with the expected launch of the iPad 3 on March 7.
According to a report from Apple Insider, the company has preemptively added a new category — ‘Catalogs’ – to iTunes, which is only viewable via the web view of the App Store at the stage. However, given that the upcoming device is strongly rumored to include a retina display, it is suggested that the new category could be interactive content which caters for the feature.
Joaquin Ruiz, CEO of the shopping app Catalog Spree told Apple Insider that “adding an app category is not something that Apple does lightly and we believe Apple’s decision reflects the importance of this use-case in the Apple App Store ecosystem.”
Catalog Spree itself has been moved over to “Catalogs’, having previously been listed under ‘Lifestyle’ but, as Apple Insider points out, there are currently a few issues with the new setting as it appears blank. However, as we move closer to launch — at 10:00 PST — it seems likely that these kinks will be ironed out and the category will fill with content.