Apple says iPhone 5 purple haze on photos is natural and users can avoid this by holding it at a different angle
If you're one of those complaining that your iPhone 5 photos come out with a purple haze, Apple has a nice solution for you: hold it a different way.
In an official response post to questions about the iPhone 5 producing shots with a "purple haze," Apple said:
"Most small cameras, including those in every generation of iPhone, may exhibit some form of flare at the edge of the frame when capturing an image with out-of-scene light sources. This can happen when a light source is positioned at an angle (usually just outside the field of view) so that it causes a reflection off the surfaces inside the camera module and onto the camera sensor. Moving the camera slightly to change the position at which the bright light is entering the lens, or shielding the lens with your hand, should minimize or eliminate the effect."
Apple faced a lot of heat in the past because when it released the iPhone 4, holding it in certain ways without a case would lead to demonstrable losses in signal and it allegedly told users that they're holding it wrong. That seemed like an arrogant company pushing its own design philosophy over usability and blaming the negative results on the customer.
I have to cut Apple a lot of slack on the iPhone 5 purple haze issues though, as its response is the truth: Light can bleed into pictures based on the angle. In our iPhone 5 sample photos post, Marc was able to take some amazing shots without a purple haze and essentially said the same thing that Apple did about avoiding it.