It was a presentation that would have made Steve Jobs proud. Just as Jobs knew how to stun the public and the press with a shiny Apple new product, Apple lawyer Harold McElhinny was smooth and direct in his presentation. Using big bold slides, and a bit of video to show off the best features, he laid out a simple version of smartphone history that put his client at the center: Apple came first. Imitators like Samsung followed. And now it's time for them to pay up.
How did Samsung move from the phones it was making in 2006 to the sleek, large-screen smartphones it was selling in 2010, asked McElhinny? "To answer that question, we have to go back to January 9, 2007," he told the jury. "That's when Steve Jobs introduced the iPhone at the Macworld conference."
McElhinny's monologue, a bit over an hour, was like a sleek Apple marketing pitch, with legal language seamlessly mixed in. The speech was the first building block of Apple's giant patent case against Samsung. The iconic Cupertino company wants more than $2.5 billion in damages from its Korean competitor, as well as injunctions that would kick Samsung's products off the market.