Phil Schiller, Apple's head of marketing, unveils the iPhone 5C.
(Credit: Josh Lowensohn/CNET)
Apple on Tuesday unveiled its new flagship iPhone 5S and a new budget smartphone, the iPhone 5C, as it seeks to attract more customers and revitalize interest in its devices.
The iPhone 5S includes updated components, comes in three colors, and includes a fingerprint sensor to unlock the device and make purchases. It will retail for $199 for 16GB, $299 for 32GB, or $399 for 64GB, all with a contract. The iPhone 5C, which is made of plastic, starts at $99 for the 16GB version or $199 for 32GB with a two-year contact.
Preorders start Friday. The devices will be available in stores on September 20.
"The iPhone 5C is made with all the incredible technology that customers have loved with the iPhone 5, but there's more, too," Phil Schiller said during the event. "It has an incredible new design -- one that's more fun, and more colorful than anything we've made before."