Apple Launches (RED) App Store Promotion, Donating Proceeds to Fight AIDS
Apple has launched a (RED) promotion on the App Store, featuring GarageBand and several third-party apps and games such as FIFA, Monument Valley, Clear, and Paper. In the campaign – which has yet to be announced with a press release by Apple – apps have been updated with a special red icon and, for a limited time, all proceeds will be donated to RED's fight against AIDS.
The promotion seems to be running until December 7, as until this date the company will offer a new GarageBand In-App Purchase discounted at $0.99. New content in GarageBand (called (GarageBand)RED Loop Pack) includes an exclusive collection of 300 new loops in a variety of genres.
Apple writes:
Available only until Dec 7, 2014 with an in-app purchase. Purchased loops will be permanently accessible from the GarageBand loop browser. 100% of the proceeds will go to (RED)'s fight against AIDS. All (RED) monies go to the Global Fund to fight AIDS, Tuberculosis and Malaria.
The same promotion is being featured in several third-party apps and games, with proceeds going to (RED) for a limited time. At the moment of writing this, the following apps have been updated with a (RED) icon and/or exclusive content:
- Heads Up (includes new (Heads Up!)RED deck)
- Monument Valley (includes Ida's (RED) Dream as special chapter)
- Angry Birds
- Angry Birds HD
- Rayman Fiesta Run
- Clash of Clans (includes (Pile of Gems)RED until December 8)
- FIFA 15 Ultimate Team (includes exclusive FIFA Points Pack and Tournament)
- Kim Kardashian: Hollywood (includes exclusive items)
- Bubble Witch 2 Saga (includes two new levels per episode)
- The Sims FreePlay (includes extra points and items)
- Clear
- Threes
- djay 2 (includes exclusive free skin and sample pack via IAP)
- Star Walk 2 (includes new RED planet)
- Cut the Rope 2 (includes new bundle)
- Despicable Me: Minion Rush (includes new items)
- Paper
- Toca Town
The promotion is currently rolling out on the App Store and will likely be formalized by Apple tomorrow. Apple has long been a (RED) partner with the (PRODUCT)RED line, which gives a portion of the purchase price of Apple products to the Global Fund to fight AIDS in Africa.
