Apple has a new 30-second ad out for the iPad Pro. The tablet, which it explicitly and repeatedly calls a "computer," has "a keyboard that can just get out of the way" and "a screen you can touch and even write on." Apple stops just short of calling the iPad "a tablet that can replace your laptop," but if you lift the voiceover verbatim (the iPad Pro is mentioned by name in the text but not in the voiceover) and play it over footage of a Surface Pro 4, you have a pretty good ad for a Microsoft product.
Since last updating the MacBook Pro, Apple has introduced two different sizes of iPad Pros and a new iPad Mini 4, as well as cutting the price of the still-appealing iPad Air 2. Most of the Mac lineup is as stale as it's ever been, and all but two of those computers are at least one full processor generation behind the rest of the PC industry (and the most recent Skylake chips from Intel are on the cusp of being replaced by something else).