Most commentators tend to agree that Apple mainly bought Beats for a head start into music streaming, but the Cupertino giant has repeatedly shown its willingness to support the headphone lineup that first made Dr. Dre and Jimmy Iovine's brand such a big name. According to a new report, that may also mean that Apple will start letting Beats customers take their devices up to their local Genius Bars for repair.
TechInGreek reportedly learned the news from an e-mail that was sent out to official Apple service providers this morning (pictured below). The e-mail doesn't specify a date for when Apple support for Beats products would go into effect, but it does claim that in "the near future, Apple will be responsible for providing service to customers with Beats Electronics...and accessories."
Rumors from the past few weeks suggest that Apple will eventually strip the Beats name from its streaming service and incorporate it into iTunes, but it looks as though Apple plans to lets the Beats headphone business thrive as its own entity. The headphones currently enjoy prime placement in Apple's physical stores, and they boast their own subsection of the Apple Online Store.
Indeed, if anything, Beats looks as though it will command an even stronger presence on Apple properties in the future. The Cupertino company ordered all Bose headphones and speakers off the shelves from its retail stores the same day word leaked of a settlement with Bose over noise-cancelling patents, thus prodding customers to buy Beats.
Notably, the removal also occurred after the NFL fined 49s quarterback Colin Kaepernick $10,000 for wearing Beats headphones despite a contract with Bose that only allows the players to use Bose equipment in most public situations. Today, BusinessInsider reported that Kaepernick defiantly continued to wear his Beats by simply slapping some tape over the Beats logo, and elsewhere (via CBS Sports), Panthers quarterback Cam Newton continued to wear his openly despite the possibility of a fine.