Not too long ago, Bryan Cranston took to praising the iPad Air for Apple, comparing it to a simple pencil in the company's last ad. Now, Apple is drawing on Robin William's moving performance in Dead Poets Society to create an air of inspiration and creativity around the tablet. Titled Your Verse, the clip looks to make Whitman's O Me! O Life! the focal point of the campaign, and includes stories from other people using the Air out in the world.
By now, there's no question that the Air is a great product, but Apple is intent on getting people to imagine taking it on some adventures.