The company said it has no plans to open a temporary storefront in Austin during SXSW, according to the Austin American-Statesman.
Since Apple’s iPad launch event is scheduled to take place on Wednesday, this will be a disappointment for conference-goers who assumed that Apple would recreate the pop up store it held in Austin during 2011′s SXSW.
The day the iPad 2 launched coincided with the first day of SXSW. The lines for the store were tremendous. Festival goers left panels and parties to get their hands on the iPad 2, which had only been announced nine days earlier.
Apple’s store in 2011 almost eclipsed the coverage of the interactive festival, which is a steady draw for more than 20,000 people to visit Austin. It was also one of the best places in the country to get an iPad 2; for the first two weeks, the pop up store was getting daily shipments, while other stores were experiencing shortages. (Online customers were waiting two to three weeks for an Ipad 2 at launch.)
While the iPad 3 is expected to be announced Wednesday, it isn’t clear when the device will be available to eager buyers. The first iPad was released three months after its announcement in 2010, but the turnaround time was much shorter for the iPad 2. The lack of pop-up store in Austin could mean a delay in release, or it could simply mean Apple feels confident in its ability to deliver to the concentration of gadget aficionados at SXSW this year.
Are you ready for an iPad 3 launch? How will you purchase yours this year if you plan to? Tell us in the comments.