Apple has just made a substantial change to how free apps are labeled in the App Store. Instead of the usual Free button, customers are now greeted with a Get icon for those titles.
The new wording is already appearing on iOS devices, and will probably be updated soon on the desktop version.All paid apps are still listed with their cost.
The new Get label.
Its unknown why Apple made the wording change, but it more than likely has to do with sometime controversial in-app purchases.
Back in 2013, Apple settled a class-action lawsuit regarding IAPs. The settlement covered more than 23 million iTunes account holders. Each person who responded, Apple offered a $5 iTunes Store credit to each users who claimed that a minor made an in-app purchases without their permission.