For the last three months of 2014, Apple bested LVMH Moet Hennessey, Louis Vuitton SE, Kering SA’s Gucci, and Chanel in the latest Hurun Chinese Luxury Consumer Survey. This came as sales for Apple rose 70 percent in the worlds largest consumer market.
Overall, spending on gift-giving in China dropped 5 percent year over year. At the same time, an increasing number of shoppers are spending money overseas.
“Travel retail continues to change the dynamics of luxury in China, with 7 out of 10 luxury goods bought by Chinese now being bought overseas,” said Hurun Report Chairman Rupert Hoogewerf.
Apple’s appeal as a luxury gift provider is expected to increase even more later this year when the Apple Watch is released. The 18-karat Apple Watch Edition models, in particular, should do well in China.
The Apple Watch arrives in stores in April, according to Apple CEO Tim Cook.
On Tuesday, Applereported revenue of $74.6 billion and a net profit of $18 billion during its first fiscal quarter of 2015.This makes it the bestquarter ever for the company.
The Hurun report was based upon a survey of close to 400 millionaires with a personal wealth of 10 million yuan (U.S. $1.6 million).