According to new rumours Apple could be preparing for a huge launch event on September 9 to unveil the iPhone 6S.
The date and location of the event has been touted by a "trusted source" in a local publication, Hoodline, claiming that Apple will rent out the large Bill Graham Civic Auditorium in San Francisco from September 4 to September 13.
If true, this would give Apple time to set up (and then dismantle) a large press event to launch the new iPhone, which is expected to be unveiled around that time.
Apple usually holds it iPhone launch dates on a Tuesday, so the suggestion of a Wednesday event is strange. We've not heard anything to suggest that Apple will be swapping from its favoured day, so we're going to do a bit of digging to see what we can find out about Apple's upcoming plans.
However according to the rumours published by Hoodline, there will be multiple street closures in the area surrounding the Bill Graham Civic Auditorium on Wednesday September 9 from 4am to 12pm – with some streets apparently closing as early as 6PM on Tuesday September 8.
It's worth noting that this report - which would represent quite a departure for Apple - is based on 'a trusted source' citing 'documentation from event logistics indicating that Apple is renting the building' that it was shown - so it's not a normal place to be getting Apple-based info from.
If the rumours of the street closures are to be believed then it looks like Apple is gearing up for a huge conference, and the fact that the Bill Graham Civic Auditorium can hold up to 7,000 people means that if Apple really is renting out the building, then it is expecting a huge crowd.
The Flint Center in Cupertino, the venue of last year's event, has a maximum capacity of 2,400, so Apple could be planning a much larger event for the iPhone 6S than what the iPhone 6 and iPhone 6 Plus got.
We're not terribly convinced that Apple will switch from a Tuesday to a Wednesday for the event, so we'd take this news with a pinch of salt. We can't see big things planned for the iPhone 6S given it's only the 'S' variant of last year's phone - but it'll be interesting to see if the Wednesday has an effect on the release date.