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Apple quiet on iPhone 5c pre-orders as stock price slides
The Verge
Sep 17, 2013
Sep 17, 2013

Apple is clearly positioning the upcoming iPhone 5c as its next smartphone for the masses. The colored, plastic device is the first thing you see when visiting Apple.com or the company's iPhone page. But just days ahead of launch, Apple is today breaking a trend; it's not providing any indication of how well iPhone 5c pre-orders are going.
For three years running, Apple has been quick to boast about early consumer interest in the iPhone 4, iPhone 4S, and iPhone 5. It started small. In 2010, Apple announced that the iPhone 4 had seen 600,000 pre-orders in 24 hours — the most the company had ever received in a single day. Things only grew from there. The iPhone 4S surpassed one million pre-orders in 24 hours, with the iPhone 5...