Earlier this week, we noted that Apple had begun in-store repairs of iPhone 5 displays, a $149 procedure that is part of an effort by Apple to revamp its AppleCare and warranty services.
We had been told that Apple had sent new equipment to the stores in order to allow Geniuses to calibrate the replacement displays once they had been installed, and 512 Pixels has now shared a photo of one of those machines installed in the back-of-house area of an Apple retail store.
From what I’ve heard, Apple Stores have been instructed that the iPhone is the “top priority” for the Genius Bar, and this new repair — and crazy machine — surely reflects that. In addition to the program changes, many stores have Geniuses that are dedicated to iPhone repairs for sections of their shifts. In short, Apple is pouring resources in to in-store iPhone repairs.
Apple's standard cost for out-of-warranty iPhone 5 repairs is $229, so the new display replacement program may save some customers a bit of money and ensure that they receive their original devices back rather than receiving new units and having to restore backups onto them.