It is "no coincidence," Bloomberg believes, that the Swiss have timed the announcement to coincide with Apple's ongoing litigation in a California federal court against Samsung, which it accuses of ripping off its patents:
Samsung declined to comment, and Apple didn't respond to a request for comment. Reto Scharli, a spokesman for SBB, said the railway operator's decision to team up with Samsung was unrelated to the issue with Apple in 2012. Swiss Railways publicly asked for bidders for the project, and Samsung made the best offer, he said.
"Concerning Apple: We were proud that they had chosen our watch," Scharli wrote in an e-mail. "But it could not be for free."
Here's a side-by-side of the Apple clock and the Swiss clock: