The Modern Family episode shot using Apple gadgets and applications — namely the company’s FaceTime and iMessage apps — will air on Thursday, February 26th, on ABC. To make it feel real, the show’s creators shot everything at the same time, using three sets rolling at the same time.
“Everything was shot on the iPhone 6 or new iPads,” Mr. Levitan explained to the Times. “With one or two small scenes shot using MacBook Pros.”
This isn’t the first time Apple has gotten free publicity for its latest devices, since Apple Pay is being actively advertised by financial institutions alongside both the iPhone 6 and the iPhone 6 Plus.