Apple’s limbering up for the biggest release in history, as the final touches are put on its incoming iPhone 7s and iPhone 8
The iPhone 8 release date is a huge talking point at present. Multiple sources claim the iPhone 8 will arrive several weeks after Apple’s iPhone 7s and iPhone 7s Plus.
The reason? Production issues, apparently. And when you’re making phones in the quantities Apple is… there’s always going to be some issues.
Reports suggest Apple is struggling with the new TouchID sensor, which may or may not be integrated inside the iPhone 8’s OLED display.
According to a new report from DigiTimes, Apple is prepping for around 50 million units per quarter from when the iPhone 7s and iPhone 8 are released. In total, the report muses, Apple could make and sell around 230 to 230 million iPhone 7s and iPhone 8 handsets.
And that’s WITHOUT factoring in sales of older iPhone models like the iPhone SE, iPhone 7, iPhone 7 Plus and the iPhone 6s series.
ADI, Broadcom, Cirrus Logic, Cypress, NXP, Qualcomm, STMicroelectronics, and TI are all making components for Apple’s new iPhones.
TSMC, meanwhile, is making Apple’s new 10nm A11 chipset which is expected to deliver some serious performance upgrades over the outgoing iPhone 7 and iPhone 7 Plus.
To put these figures into context, Samsung is apparently looking to sell 60 million Galaxy S8 units. That’s Galaxy S8 and Galaxy S8 Plus combined.
The next question, at least in my mind, is how is Apple going to “sell” the iPhone 7s and iPhone 7s Plus? How is it figuring out demand for these handsets versus the more impressive iPhone 8?
The iPhone 8 will obviously be the more popular release, despite its likely $1000+ RRP, but how does one go about augmenting production processes to reflect this? The mind boggles.