Last week, two new iPhone 4S commercials surfaced starring Samuel L. Jackson and Zooey Deschanel. And given the fact that Apple hasn’t used celebrities in its TV spots in quite some time, there was some questions on who was behind the ads.
Well as it turns out, Apple was. And apparently it was a smart move. According to Ace Metrix, an advertising tracking firm, the celebrity iPhone 4S ads are generating higher scores with consumers than any other 4S ads aired this year…(...)Read the rest of Apple’s new celebrity iPhone 4S ads are testing well with viewers
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