It sounds like Apples push into the smart home market as exciting as first thought. Instead of a brand-new platform, the program will focus mainly on Made for iPhone certification.
Thats according to GigaOm, who says Apple wants to tackle the growing problem of fragmentation in the home automation market:
My sources, who spoke only on background because of their involvement or knowledge of the program, explain that the smart home effort will have a heavy focus on connecting devices easily via Wi-Fi and will likely offer voice control via Bluetooth as well. However, it wont have some sort of software-based automation layer controlled by Apple that supersedes the original apps.
Usually reserved for accessories like chargers, any product with MFi certification shows that it can connect to an iOS device and meets certain performance standards from Apple.