The latter of which will feature a top of line dual-lens camera and multiple “Pro” features which cross-over with what the iPad Pro line is capable of, things like support for Apple Pencil and Apple’s mobile keyboard.
After the company’s recent earnings call, though, where iPhone sales dropped for the first time in 13 years, many analysts and market watchers have been asking whether Apple’s heady growth phase is over?
Tim Cook says, no, as you’d expect. Adding that the company is only just getting started. But then he would say that, wouldn’t he, being CEO of the company an all. During the interview with CNBC, Cook spoke at length about the future of Apple, including its upcoming iPhone releases and the future of Apple Watch.
Here we’ll be focusing on the iPhone 6s sales, iPhone 7 and Apple Watch 2. Over to you, Mr. Cook.
iPhone 6s Sales
“We just had actually an incredible quarter by absolute standards, 50 billion plus in revenues and 10 billion in profits,” Cook pointed out.
“To put that in perspective the 10 billion is more than any other company makes so it was a pretty good quarter but not up to the Street's expectations clearly.”
The iPhone 7 — And Why It Won’t Be BORING
“We're incredibly excited about things we're working on. Incredibly excited. We've got great innovation in the pipeline, new iPhones that will incent you and other people that have iPhones today to upgrade to new iPhones.”
“We're going to give you things that you can't live without that you just don't know you need today," Cook boasted when talking about future iPhones. That has always been the objective of Apple. To do things that really enrich people's lives. Features where you look back to before they were introuced and you wonder 'how did I live without this?’”
Apple Watch 2
“You'll see the Apple Watch getting better and better. We're still in learning mode. We're learning fairly quickly, though. We know a lot more than we did a year ago.”
“I think that in a few years we will look back and people will say, 'How could I have ever thought about not wearing this watch?”
A new Focus on Android Services
“Services now is the second largest revenue segment at Apple,” said Cook. "Last quarter we were at 6 billion, up 20%. It is fast growing.”
Could we see more Apple services go the way of Apple Music and hit Google Play? This would certainly give the company A LOT more exposure to the wider mobile market.
Acquisitions. Acquisitions. Acquisitions
“We've bought some companies to help us in services. We generally acquire a company every three to four weeks on average.”