Want more proof Apple is taking its presence in China seriously? A new Bloomberg report suggests the company is preparing to launch an iPhone trade-in program in the country, similar to what we enjoy here in the U.S. Apple is allegedly working with Foxconn to make the new initiative happen, which will be huge if it does indeed come to fruition.
You don’t have to look very far to see why Apple wold launch the program in the world’s largest mobile market. Trading in the older models will give consumers a discount toward an upgraded iPhone. That’s particularly compelling in a market where older iPhones may mean big business against affordable Android devices. Bloomberg’s sources claim Foxconn will refurbish the older models and then sell those online.
Apple’s iPhone 6 and iPhone 6 Plus have become so incredibly popular that it would be criminal for the company not to offer a trade-in solution. Here in the U.S., Apple has been aggressive about accepting trade-ins, and may even begin targeting Android owners to make the switch. It sounds like the trade-in program in China will only accept iPhones for now, but Android devices may not have been ruled out completely.
Apple’s stature in China has grown immensely over the last several months, and while this program might not necessarily grow its market share immediately, it may have huge long term effects. It will also at least ensure current iPhone owners stay within the company’s ecosystem. Bloomberg doesn’t reveal what kind of trade-in prices iPhone owners can expect, but they’ll likely depend on model and condition.