Like past campaigns, Apple’s microsites for the two new profiles include several videos showing how the both of the subjects are using iPad in their daily work. For Yaoband that means everything from sampling to recording and performing live with the device, while Hall uses it to plan his community bike rides in Detroit that have since become a global movement.
A lot of planning goes into each weekly ride. So Hall uses Penultimate to jot down ideas and sketch out routes to share with his team. “I like the ability to write stuff down on the screen — to communicate to my corkers and point out trouble spots,” he says. And once the Slow Roll ride is under way, Hall and his squad keep in contact using the Zello Walkie Talkie app on iPhone… Hall’s community-building message has caught the attention of local schools, where his talks have been a big hit with the students. To capture their interest, Hall uses Prezi on iPad to show off slides and photos wirelessly
Once they have a solid beat, Peter and Luke Wang jam iPad to iPad infree-form sessions. Peter uses the Music Studio app to lay down the melody and try different instrumentations, which can in turn influence Luke Wang’s sound. With a tight demo in hand, they bring in the other band members to contribute their parts, balancing electronica with traditional rock guitar, bass, and drums. As the final touch, rapperMr. How uses Notes to jot down lyrics.
Apple hasn’t yet uploaded the full videos to its YouTube channel, but you can check out the various clips on its website.