Apple has just launched a print ad campaign that advertises its new “bigger than bigger” iPhones in their actual sizes.
As spotted by the Mac Observer on the back cover of the latest issue of Rolling Stone magazine, the new ad bears the heading, “Actual sizes.” Indeed, it shows the 4.7-inch iPhone 6 and the 5.5-inch iPhone 6 Plus in their actual sizes, helping prospective purchasers ascertain just how big the new smartphones are.
The ad also touts the new iPhones’ key features beyond their being bigger:
Stunning Retina HD display. Amazing new iSight camera. Powerful 64-bit A8 processor. The most advanced iOS yet. All in an ultraslim design. The new iPhones are bigger than bigger.