Brought back to life to help bolster sales in India, the iPhone 4 is no longer for this world. Or at least the subcontinent. The four-year-old iPhone was resurrected just three months ago in India, selling for under Rs 20,000 (US$333). The push helped to buoy Apple sales in the region in the face of stiff competition from low-cost Android handsets, but it also hurt Apple's average selling price in the last quarter. Having secured the marketshare they wanted, the iPhone 4 is no longer for India.
While the iPhone 4 is off the table as the cheapest Apple smartphone in India, the iPhone 4s is still for sale, as is the iPhone 5c (and the iPhone 5s, for those with wallets stuffed with more rupees).
The The Times of India indicates that the trusty iPhone 4 isn't long for this world elsewhere, having served its purpose:
It will now pull out the product from all markets, one of its trade partners said. Another partner said the iPhone 4 had served its purpose in India: it doubled the consumer base of iPhones to more than 25 lakh people in one year. And, iPhone users generally being brand loyal, it's unlikely that these users will migrate to any other brand, the person added.
Those other markets are Brazil, China, and Indonesia — markets with huge customer bases that are just starting to ease into buying more expensive smartphones like the iPhone.
Apple has been a relatively small player in the overall Indian smartphone market, securing just 2.4% of sales in the country in the last quarter. Samsung ruled the day with nearly 40% of the share, followed by local manufacturer Micromax at 19%, and then Karbonn, Lava, and Nokia.