So Apple has made it official: on Oct. 4, it is inviting the top tech media to Cupertino, for a talk about the iPhone. And if it isn’t a talk about the iPhone 5, led by new CEO Tim Cook, we’ll be very surprised: Apple’s crack team of PR commandos are extremely good at steering expectations away from things that just aren’t going to happen.
So what’s left to wonder about? The exact specifications, of course, and the question of when you’ll be able to get your hands on one. But what about the “one more thing?” This staple of Steve Jobs’s keynotes and product launches is practically an Apple trademark. It’s also a classic showstopper move: get your audience excited about the main thing you’re unveiling, then overwhelm and delight them with a whole other product out of left field.
The rumor mill being what it is, however, it’s unlikely that any “one more thing” isn’t something we’ve heard whispers of already. There’s a strong chance the event will close with the Facebook iPad app we told you about Monday — what better showstopper than Cook and Zuckerberg together on stage? Well, perhaps Apple is preparing the higher-resolution iPad we’ve been hearing about for the closing slot. Or maybe there’s an even bigger surprise waiting in the wings, such as a giant flatscreen Apple TV.
What announcement will get the fabled “one more thing” slot? Take our poll, and let us know what you think in the comments.