The first one-minute ad looks at Finnish conductor Esa-Pekka Salonen, who relies on the iPad and the many music apps that can help with composing and playing music to create his next masterpiece.
“For renowned composer and conductor Esa-Pekka Salonen, music is the deepest way of connecting with the world,” Apple writes on the special “Your Verse” page created on its website for this a. “He uses iPad Air to translate everyday moments of inspiration into fully orchestrated scores and share his passion for classical music with others.”
The second short commercial features hearing-impaired travel blogger Chérie King, who takes the iPad around the world, using it both for fun but also for work. King relies on many apps to help out with travels, including writing software, maps and translation apps, but also to communicate with friends and family via video chatting apps.
“Travel writer Chérie King has canoed down the Amazon River, eaten coal-roasted lobster in Ghana, and visited an underground salt mine in Austria,” Apple says. “With her passion for adventure and her iPad Air, King travels the globe and inspires other deaf people to do the same.”