There’s a new iPod Touch available for sale on Apple’s online store. Apple announced a new, $199 iPod Touch model with 16GB of internal storage Thursday morning. Previously, the low-end iPod Touch cost $230, and unlike the current (fifth-generation) iPod Touch lineup, the low-end model lacked a rear camera and only came in two colors, black and silver. It was a bit of an odd duck. The new model comes in all five colors and has a rear camera — it is the same as the current generation 32GB and 64GB models, but with less storage space and a little bit cheaper.
The other two iPod Touch models in the fifth-generation lineup also got price cuts: the 32GB model now costs $250, as opposed to $300, and the 64GB model got a full $100 cut down to $300. As 9to5Mac’s Seth Weintraub points out, this is the first time that Apple’s broken from its traditional $100 charge to double storage on an iOS device. For instance, on a two-year contract, a 16GB iPhone costs $200, and to bump up to 32GB would be $100 more. This iPod Touch price cut breaks from that model.
Although there is no natural Android competitor to the iPod touch, recently, low-end phones like the Moto G and Moto E have started offering similar feature sets at competitive prices, in addition to the capability to add phone service. The iPod Touch last got a redesign in October 2012.