Apple will apparently use LG for the dual-camera technology inside its upcoming iPhone 7 Plus models. I can’t say I blame them either; the LG G5’s camera is bloody superb and was easily one of my favourite features of the phone when I tested it a couple of months back.
But why the switch to LG at the 11th hour?
Apple had commissioned Sony to build the camera units for its upcoming iPhone 7 range. However, Sony is now said to be struggling with the demands placed on it and this has resulted in Apple seeking an additional source (LG) for camera units as well, which means, if true, that BOTH Sony and LG will be making units for Apple’s iPhone 7.
“We think Sony may not be able to deliver its full share of dual cameras to Apple due to: (1) lower-than-expected yield, and (2) damage to its production facility from the April earthquake in Kumamoto. As a result, we think LGI will gain majority share of the initial dual camera orders from Apple; hence, we upgrade to Buy.”
This is great news for LG and even better news for iPhone fans because the LG G5’s dual-camera unit was utterly superb, offering a depth of field previously impossible on phones. Apple will not use the same unit though; it will be tinkered with and updated and brought in-line with the iPhone’s internal spec. This should not be cause for concern, though, because Apple has a solid track record with its cameras, which have just got better and better with each new iteration.
Additional reports have also confirmed that Apple will bring OIS to the standard iPhone 7 models as well. Previously this technology was reserved for the more expensive -- and better -- Plus models. This year, however, the differentiating factor will be the dual-cameras on the iPhone 7 Plus models. And that by itself is quite a USP, indeed!