Just because Apple now has a mid-range phone that they're hocking for cheaper doesn't mean it's not getting the same love and attention it deserves. Case-in-point: the "cool line of custom cases just for the 5C" that show off contrasting colors with 42 circular cutouts. Forty-two. Cutouts. And granted, these could look fine as long as you get the same color as your iPhone 5C. But that's missing the point—Apple wants you to mix-and-match! Or more explicitly, it wants you to carry around what looks like a tool for infants to work on their hand-eye coordination. A+ for self-improvement, I guess.