The iPhone 5s was expected. The iPhone 5c, on the other hand, was merely rumored. Now that Apple has taken the wraps off of two new iPhone products, it's the newest range that strikes us as the most curious. For months, pundits have wondered if and when Apple would attack two obvious markets: the large-screen market -- which Samsung is lapping up in supreme fashion at the moment -- and developing markets. The iPhone 5c addresses neither of those, which begs the question: who exactly is Apple targeting?