Apple's Worldwide Developer Conference expected to reveal many improvements for iPhone
Apple’s Worldwide Developer Conference (WWDC 2012) may not reveal the iPhone 5 itself, but this year's event promises to be a big one. So forget about that gorgeous (and possibly larger) next-gen iPhone hardware for a minute, and let's focus on Apple's latest key developments with its mobile software platforms.
Sterne Agee’s Analyst Shaw Wu noted a few key things Friday morning that we can probably expect to hear at Apple’s WWDC. One particular point that caught our attention here is the mention of newly enhanced iPhone camera and photo apps.
How exactly the existing features will change with these iOS apps is uncertain, but Wu notes that it the upgrade will allow for “more powerful sharing of photos.” Perhaps this will bring back users of third-party apps like Instagram and the newly launched Facebook Camera?
Apple’s Maps app is also expected to roll out some new enhancements. Wu believes that the upgrade here will include 3D capability. We’ve already seen sweet 3D renderings in third-party map apps like UpNext, so we're anxious to see how Apple handles these key features. The newest map updates, developed by Apple, will supposedly be significantly different from the existing iPhone map apps and will offer an overall improved user experience.
As we’ve mentioned in previous Apple Maps posts, the latest shift here is to replace the old Google Maps. Apple has proved time and time again that it offers the best possible user experience on many levels, so why shouldn’t it do the same for Maps?
While this would certainly help Apple move away from Google, Wu believes its more than just that. In his note to investors, Wu said, “We hear the key reason why AAPL decided to do this is that it believes it can deliver a much better use experience in Maps, not to mention provide further differentiation for its mobile devices business.”