By all accounts, Apple's new iPhone 5 is a fine product, a line drive down the middle. It will easily sell millions and likely even break some records — the massive iPhone ecosystem alone will guarantee that. It's also a little boring, which has led to serious questions about Apple's willingness or ability to innovate.
But the iPhone 5 isn't the place to look for those answers. It's been deliberately engineered to be an iterative update to the iPhone 4S with a larger screen and faster networking, and that's what it is. People will love it, because people already love the iPhone. It might be boring, but Apple isn't going to take any risks with its biggest and fastest-growing business.