How Many Americans Are Amazon Prime Members? A new estimate puts the number at 80 million Prime members each spending an average of $1,300 per year.
Amazon Prime continues to grow in the United States. In fact, according to data from Consumer Intelligence Research Partners (CIRP), membership to the program that costs $99 a year or $10.99 a month has doubled in the United States over the last two years. The research firm estimates that Amazon now has 80 million U.S. Prime members. That’s an increase from an estimated 58 million members at the end of the same period in 2016, or 38% growth in a single year. Amazon itself does not provide a Prime enrollment count.
“While slower growth is expected as it reaches natural limits, Amazon had a surprisingly strong quarter,” according to CIRP founder Josh Lowitz, who was quoted in a press release. “Membership grew 8% in the most recent quarter, compared to 7% growth on a smaller base in the year-ago quarter ending in March 2016.”