ASUS recently made public its financial results for 2015 at a recent investor conference, and the numbers are what you expect. The Taiwan-based company’s market share in the PC and notebooks area continues to slide, but its profit has been padded by its smartphone business. The great performance of the company’s ZenFone line has made sure 2015 was a profitable year for ASUS. Now it plans continue its dominance in the midrange segment of the smartphone market with the upcoming ZenFone 3.
Last year, ASUS’s ZenFone line performed well for the company – this includes the Zenfone 2 Laser, the Zenfone Selfie, the Zenfone 2 and the Zenfone Zoom Deluxe. And usually, you would expect a new model right around the time the Mobile World Congress rolls in in February. But according to data from the investor conference, ASUS will be launching its flagship device at COMPUTEX 2016 in Taiwan, around May or June 2016.
From the slides that were leaked, it looks like the ZenFone 3 will be geared for virtual reality (VR) and augmented reality (AR). ASUS has been relatively successful with its accessories as well, and we might be seeing new ones added to the family – like a Zen Tripod, and a new dual port ZenPower power bank, and a mini projector in the Zen Beam.
This all adds up to a pretty exciting 2016 for ASUS and its fans. COMPUTEX is still a ways to go, so we can all see how the market shapes up after MWC 2016. Around March or April, we’ll probably start getting information on the specs of the ZenFone 3.