In 2010, typical iOS device owners downloaded an average of 51 apps over the course of the year. This year, they’ll download 83, and they’ll likely pay a higher price for those that aren’t free.
According to estimates by Piper Jaffray analyst Gene Munster, iOS app downloads will spike 61 percent in calendar 2011, while the average selling price of paid apps will rise 14 percent year-over-year.
“Smartphone users are showing an increasing appetite to use apps to add features to their phones and iOS has the leading app ecosystem,” Munster wrote in a note to clients. “Our App Store model shows that paid app ASPs appear to be rebounding in CY11. … After the initial race to the bottom in App Store pricing, we are seeing users pay up to add features and games to their iOS devices.”
Great news for Apple, which stands to collect an estimated $538 million in revenue from the App Store in calendar 2011. iPhone, iPad, and iPod touch users are now downloading over 32.3 million apps per day, says Munster — nearly triple the 11.9 million daily rate of iTunes tracks downloaded.