More American children recognize Super Mario, the hero of one of Nintendo’s video games, than Mickey Mouse. The Japanese company has come to earn more money than the big three computer giants or all Hollywood movie studios combined. Now Sheff tells of the Nintendo invasion–a tale of innovation and cutthroat tactics.
Irresistable…almost as hypnotic as a successful video game. ” An intriguing potrait of what it takes to succeed in today’s competitive computer industry.” (Washington Post Book World)
“Game Over…is ultimately less absorbing than ‘Tetris’ but not by much. The opening chapter alone stuns us… A fascinating insider’s loook into the Nintendo juggernaut.”(Wall Street Journal) — The New York Times