Barnes and Noble has slashed the entry level price point for a large number of their tablet and e-Reader lineup in the United Kingdom. In addition to the discounts they are also donating 1,000 of its NOOK Simple Touch e-Readers to Beanstalk, a national literacy charity that recruits, vets, trains and supports volunteers in schools.
The UK e-Reader scene is quickly getting crowded with Kobo, Amazon and B&N all vying for customers attention. In order to facilitate more sales and a larger footprint, B&N has reduced the entry level price-point for every single device they are currently selling. The NOOK Simple Touch is now £29, down from £79, while the The NOOK Simple Touch GlowLight is just £69, down from £109. Their tablets have also seen a dramatic drop in price with the NOOK HD now available for £129, down from £159 and the NOOK HD+ is now selling for £179, down from £229.
The new pricing for all of Barnes and Nobles devices is partly attributed to a campaign called Get London Reading. Get London Reading was a campaign run by Booktrust, in association with the Mayor of London, to encourage Londoners to make more time for reading, and to celebrate London as an international center for books.
Booktrust issued the Get London Reading Challenge to booksellers, libraries, publishers and arts organizations to get them to come up with ways of getting Londoners reading. Barnes and Noble says the new pricing scheme is for a limited time only, my impression is that they are dropping their prices to compete with other tablets and e-readers commonly available.