The media giant has partnered with Fortumo for this roll-out, and this now essentially means that developers can monetize premium content for apps on devices such as the Nook HD and Nook HD+.
We actually reported on Fortumo, a fast-growing company with offices in Estonia, San Francisco and Beijing, last month just as it raised a new ‘growth round’ (size undisclosed) to solidify its position as one of the leading providers for mobile payments. Indeed, Fortumo’s one-click checkout means that once a Nook-user has registered for in-app purchasing, they don’t need to enter credit card numbers with each payment.
A specific date hasn’t yet been given for this rollout, but Barnes & Noble say that “thousands of the most-requested games and apps featuring in-app purchasing will be available for customers to experience” in the coming weeks and months.
As with the Amazon news last month, this heralds a major new monetization conduit for Barnes & Noble’s Nook devices, with developers able to offer basic content for free to lure users on board, whilst making it easy for them to upgrade their content and procure new features with a few deft touches.
“We are thrilled to bring in-app purchasing to Nook with Fortumo for our community of developers so they can foster a profitable relationship with their customers, while also providing our Nook customers with a more in-depth app experience and an even wider selection of popular apps,” says Claudia Romanini, VP of Nook Apps, Nook Media, LLC. “We look forward to adding thousands of more apps that feature in-app purchasing over the coming weeks and months to expand Nook’s already wide array of digital content offerings.”