Being an Android user is a tricky thing. We have a plethora of handset options and operating system versions available to us, which is both a strength and a weakness. As trade shows happen and announcements are made, it becomes annoyingly difficult to choose the best handset without the fear that it might be rendered obsolete by carrier negligence or a spontaneous new phone launch.
The LG Optimus G is representative of this problem. On the inside, it's everything we've dreamed of in an Android handset. It's supremely fast, responsive, easy to use, and beautiful to look at. At the same time, Google is preparing to launch the Nexus 4 phone, which is also made by LG... and contains the same innards as the Optimus G. Preliminary benchmarks have shown it delivering similar performance numbers to its counterpart. To add insult to injury, the Nexus comes with a stock version of Android 4.2 without carrier bloatware or manufacturer UI skins—a major selling point for Android purists and those who want to receive timely OS updates.
So, what's the point? Why even bother with the Optimus G at all if there's a better version of it on the horizon? This is still a crucial handset for LG, because while it does well with handsets in international markets, it's still working its way up the ladder against major players like Samsung and HTC in the US. Its induction into the Nexus program is sure to give it the exposure it needs, but it's handsets like the Optimus G that will attract Android newcomers and those who may not be interested in a bare-bones Nexus phone.