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Amazon Prime Day 2020 has officially begun today, October 13 and deals will be live through the 14. As always, Kindle deals feature prominently during the annual shopping event, and we're seeing several great deals live now.
Kindle is one of Amazon's flagship products and multiple Kindle devices have topped our list of the best readers. All of our top picks are on sale at their lowest prices for Prime Day. Deals include our top pick, the Kindle Oasis; the Kindle Paperwhite, our pick for best midrange ereader; and the basic Kindle, our budget pick. The Kindle Kids Edition is also currently discounted $35 to $74.99, its lowest price ever. Plus, you can save on bundles and ebooks.
We'll be regularly updating this post as more Kindle deals show up during Amazon Prime Day, so be sure to check back. We'll be keeping tabs on all the best Prime Day tech deals and Amazon device deals beyond just Kindles too. Here are the best Amazon Prime Day Kindle deals.
Amazon is also offering one free month of Kindle Unlimited to new subscribers, or Prime members can get three free months if they purchase a six-month Kindle Unlimited subscription for $30; a 50% discount on the standard price.
How to shop for a Kindle or an ereader
When shopping for the best Kindle or ereader, start by figuring out how frequently you plan to use it, and where. If you only plan to use your Kindle casually at home, you might not need to pay more for the Paperwhite's extra features like backlighting and water resistance.
Personally, I would always recommend buying your Kindle without ads for $20 more; the savings feel good at purchase but the long-term annoyance of uncontrollable ads on your home screen is a steep price to pay.
If you don't spend a ton of time reading already, you may want to download the free Kindle app and try downloading a few ebooks to read on your phone or another device to see how comfortable you are. You may realize you're just fine without a dedicated reading device, or maybe you want a bigger color screen for comic books and magazines, like the Fire HD 10 tablet.
Kindle Unlimited offers a ton of magazines and ebooks at a tempting price, but think about whether you'll have time to dig into all of that material before you invest in the subscription.
Also, keep in mind that Kindle is Amazon's brand of ereader, but it's not the only one out there. For example, Kobo earned top marks in our reviews with its large screen and water-resistant models.
Get $10 when you spend $40 or more on Amazon gift cards
During Prime Day, Amazon is running a promo for Prime members: When you spend $40 or more on Amazon gift cards, you can get a credit of $10 in your account. Amazon gift cards can be used for Kindle ebooks in addition to all products sold on Amazon. If you are gifting a Kindle, including an Amazon gift card is a great way to help your recipient build up their digital library. The $10 credit must be redeemed by November 29, 2020. Read more about the full details.
When is Prime Day?
Amazon Prime Day 2020 runs on October 13 and 14. Retailers will continue to post new deals all Prime Day, and Business Insider will be covering them all on our Prime Day hub.
Prime Day deals are exclusive to Amazon Prime subscribers, so you'll need to sign up to get these Kindle discounts. Amazon Prime normally costs $13 per month or $120 per year, but new users can get their first 30 days of Prime with full benefits, for free.