Super Bowl XLIX on Sunday entered the record books as the most watched program in American television history with an estimated 112 million viewers. A 30-second TV commercial cost advertisers a cold hard $4.5 million.
Of the three, the pictured Game of War registered the biggest increase in downloads, even overtaking juggernaut Clash of Clans. Relative newcomer Heroes Charge was able to garner a bit of success, climbing from unranked to No. 86 in the Games category.
Game of Wars commercial starred Sports Illustrated model Kate Upton while the Clash of Clans used a memorable cameo from Liam Neeson. Thanks to Upton, and the larger ad campaign that included a first quarter spot, the number of downloads even increased days before the game.
Yes, all three of those games are the much-dreaded freemium pricing structure that offer the app for free but make revenue from a slew of in-app purchases.
While pretty much everyone seemingly dislikes those type titles, the games continue to bring in wads of cash for their developers. And I dont see that trend stopping anytime soon. If everyone who dislikes freemium games would actually go pay to download something, say like Monument Valley, the App Store would be a much better place.
Did you download any of those games after seeing the Super Bowl ads?