Bithack has pulled the enormously popular Apparatus from Amazon’s app store, citing numerous issues with the retail giant’s app business.
The Swedish developer wrote a lengthy blog post on its site detailing its issues with Amazon’s app store, taking in the review process, device filter, customer care, refunds policy, reviews right of reply, and pricing structure. A fairly damning indictment of the Amazon experience, then.
Bithack’s offering customers who bought the game via Amazon a refund provided they go and buy the game from Android Market beforehand. It’s also having to leave the 180,000 users that downloaded Apparatus from Amazon during its Free App of the Day campaign out in the cold, saying, “those of you who downloaded the game during the Free app of the day campaign, we’re sorry to announce that we cannot provide you with future updates. You’ll have to purchase the game from Android Market.” Many of those customers scored Apparatus particularly badly but that, claims Bithack, is because Amazon failed to filter out devices unsuitable for Apparatus properly.
Quite the falling out. Bithack summed it up thus: “Amazon Appstore is probably good for big companies with big budgets. If you have the money to buy 384 phones and tablets (which is currently the exact number of supported devices for Apparatus, according to the Android Market developer console), and if you have the resources to let the game go through a couple of months of pre-release testing, then Amazon Appstore is for you.”
“If you are a small indie development team, or possibly even alone, don’t bother with Amazon Appstore. Create a great app, publish it on Android Market, and provide great customer support. You will never succeed on Amazon Appstore without a big wallet, or at least an established reputation so that Amazon puts value behind their promises.”