While the new BlackBerry smartphones were the stars of today’s launch event, the company isn’t forgetting about the PlayBook tablets already on the market.
BlackBerry chief executive Thorstein Heins confirmed that all existing PlayBooks will receive the BlackBerry 10 update, but he also noted that the tablet business is still difficult for the company. But that’s not stopping it from trying to crack the tablet market nut.
“The way I look at the tablet business right now, providing profits to shareholders only in that segment is rather difficult,” Hein said. “We’ll continue with tablets, looking at specific services and volume of services to think of mobile computing on a tablet.” Heins pointed to industries like finance and healthcare where he wants to “provide a value proposition that’s not just hardware, but also has a software and services component.”